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Case studies

Six projects, six different problems

A ranking machine, an enterprise retail platform, an e-commerce launch, a niche service brand, a B2B industrial product, and a national law firm. Pick the one closest to yours.

How Is The Sargassum?

A real-time Caribbean sargassum tracker that ranks #1 on Google and gets cited by ChatGPT.

Design & build · SEO · AEO · GEO

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#1 on Google
Desktop view of How Is The Sargassum?, a real-time Caribbean sargassum tracker
Mobile view of the How Is The Sargassum? beach conditions tracker

The Bay

Content engineering and 24/7 site production for a bilingual e-commerce flagship, from the front end to the team behind it.

Team Leadership · Enterprise Retail

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Desktop view of The Bay, Hudson's Bay Company's e-commerce flagship
Mobile view of The Bay e-commerce site

Physis Luxe

A clean-clinical luxury skincare store, built end-to-end on Square Online and launch-ready.

E-commerce · Content

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Desktop view of the Physis Luxe luxury skincare storefront
Mobile view of the Physis Luxe skincare storefront

Sun Sol SEO

SEO and reputation management positioning for Caribbean luxury resorts.

Niche SEO · Positioning

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Desktop view of Sun Sol SEO, a hotel SEO consultancy for Mexico's Caribbean coast
Mobile view of the Sun Sol SEO resort landing page

Soda Gun Jetter

A patented commercial cleaning system, translated from engineering spec into something a bar manager will buy.

B2B · Conversion

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Desktop view of Soda Gun Jetter, a B2B bar soda gun cleaning system
Mobile view of the Soda Gun Jetter product site

Weitz & Luxenberg

Helping run a national plaintiffs' law firm website redesign alongside attorneys, compliance and a roster of outside vendors.

Legal · Multi-stakeholder

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Desktop view of the Weitz & Luxenberg law firm website
Mobile view of the Weitz & Luxenberg law firm website

Across all of them

What these projects have in common

SEO

  • Technical SEO & Core Web Vitals
  • Keyword research & content architecture
  • On-page optimization & internal linking
  • Local SEO for NYC & Brooklyn
  • Search Console & Analytics

AEO

  • Featured snippet optimization
  • FAQ & People Also Ask targeting
  • Voice search optimization
  • Zero-click search strategy
  • Conversational content structure

GEO

  • AI citation & visibility strategy
  • ChatGPT, Perplexity & Gemini targeting
  • E-E-A-T authority signals
  • AI-readable content structuring
  • Generative search citation

Schema & structured data

  • JSON-LD implementation
  • LocalBusiness, FAQPage, Person
  • Dataset & WebSite schema
  • Rich results & SERP features
  • Validation & testing

Design & development

  • Responsive, mobile-first design
  • HTML5, CSS3, JavaScript
  • Performance & page speed
  • Accessibility (WCAG)
  • Ongoing maintenance

Strategy & impact

  • Conversion rate optimization
  • User intent & behavioral analysis
  • Lead generation architecture
  • Content strategy & UX copy
  • Analytics & reporting

Rank on Google. Get cited by AI. Win in NYC.

Tell me what you're building. First conversation is free, and you'll leave it with a straight answer either way.

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