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Mitchell Lawrence Smith
X
865 posts
@MLS_X_

Mitchell Lawrence Smith

X
@MLS_X_
Global Head of Content Partnerships @X
Joined October 2010
857 Following
1,545 Followers
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  • @MLS_X_
    Mitchell Lawrence Smith
    X
    @MLS_X_
    1h
    Having started in the WME mailroom 15 years ago to now working at X (and getting to work with Ari on @RUSHMOREonX) I loved this book from @AriEmanuel and this episode of @davidsenra - there’s always more to learn by studying the titans in your industry
    @davidsenra
    David Senra
    Scicomm Media
    @davidsenra
    Oct 7
    .@elonmusk was telling me about where AI was going back in 2007. He told me the only thing that can’t be disintermediated by AI is sports and live events. That’s what gave the idea to start Mari:
    00:00
    5
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  • @MLS_X_
    Mitchell Lawrence Smith
    X
    @MLS_X_
    Oct 8
    We usually think of premium sports content as the game, the highlight or the produced show. But on X, the conversation itself is premium content. Look at who’s having it: the league, the teams, players, Hall of Famers, broadcasters, insiders, creators and fans, all reacting to
    @XBusiness
    Business
    X
    @XBusiness
    Oct 7
    Article cover image
    Article
    X launches Gametime on X, the ultimate year-round fan experience for professional sports
    Live-sports destination brings leagues, fans and brands together across every season Following the successful debut of NFL Gametime on X as the hub for NFL fans, X announced at Advertising Week New...
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  • @MLS_X_
    Mitchell Lawrence Smith
    X
    @MLS_X_
    Oct 7
    Come join our amazing partners @MLB @NBA @NFL and I at @advertisingweek on the creativity stage where we'll discuss how the biggest sports leagues in the world are harnessing the real-time power of X to succeed in the new sports economy with Gametime
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    2K
  • @MLS_X_
    Mitchell Lawrence Smith
    X
    @MLS_X_
    Oct 6
    Live feed of me jumping between NFL and MLB game chats
    GIF
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    528
  • @MLS_X_
    Mitchell Lawrence Smith
    X
    @MLS_X_
    Oct 5
    Airlines x @Starlink is literally the new Redzone
    @elonmusk
    Elon Musk
    X
    @elonmusk
    Oct 4
    5 live football games streamed simultaneously on a commercial flight with @Starlink
    9
    331
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