Digiday (@Digiday) / X

Digiday
@Digiday
Oct 9
The CMO was once the CEO’s partner. That connection eroded as marketing lost sight of business metrics. Now, marketing must rebuild credibility. Partner insights from Zeta Global.
Why the CMO's next chapter is becoming a true business leader again
From digiday.com
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Digiday
@Digiday
Oct 9
The biggest creators are cutting their brand rosters and asking more of the partners they keep. buff.ly/eJQdbWM
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Digiday
@Digiday
Oct 9
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it buff.ly/vNRUllE
Digiday
@Digiday
Oct 9
Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights
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Digiday
@Digiday
Oct 9
Ninety-six percent of publishers expect AI to create new revenue streams, although the value of AI licensing remains uncertain. Partner insights from Braze.
The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies
From digiday.com