"In-store media is becoming an increasingly important part of retail media's evolution," said Collin Colburn, VP, Commerce & Retail Media, IAB... About IAB ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
That's among the key findings revealed in the 2026 IABDigital Video Ad Spend & Strategy Full Report... The full 2026 IAB Video Ad Spend Report is available here ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.