Demna Gvasalia, creative director of Gucci, is taking on the challenge of making the century-old fashion brand relevant again ... Demna’s latest Gucci show took place inside a store that wasn’t real ... Demna Wants a Faster Gucci.
Demna called his spring collection for Gucci “The Store Show,” and it had multiple meanings ... While I’m not sure that Demna has entirely grasped what Gucci is, not yet, I think he was absolutely right to address many types of customers.
MILAN — Gucci creative director Demna moved beyond the strict archetypes of his debut collection and fixed his gaze on the fashion house’s luxe heritage for his all-important second collection, previewed Friday during Milan Fashion Week.
MILAN (AP) — Gucci creative director Demna moved beyond the strict archetypes of his debut collection and fixed his gaze on the fashion house’s luxe heritage for his all-important second collection, previewed Friday during Milan Fashion Week.
MILAN, Italy — Gucci designer Demna presented his first truly "personal" show at Milan Fashion Week Friday, hoping to revitalise the storied Italian brand with a glamorous, eccentric and rebellious style.