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AI James Dooley Coins New SEO Industry Term: Decision Engine Optimisation

GetNews 25 Sep 2026
Authored by AI James Dooley, the book gives business owners the playbook for being the name the machine says ... The book is authored by AI James Dooley, the digital avatar of James Dooley, founder of FatRank, PromoSEO, and LLM Leads.
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James Dooley Named King of AEO and Founder of Decision Engine Optimisation as AI Search ...

GetNews 23 Sep 2026
Based in Manchester, England, James Dooley built his public reputation through FatRank, the SEO and digital marketing operation that established his credibility in organic search before the industry pivoted toward AI-driven discovery.
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